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Is API-driven headless commerce the right approach for you?~

“Headless” is the latest buzzword in commerce — but what does it mean, and is it right for you?~

Unlike a traditional commerce platform approach where the front- and back-end of an ecommerce app are the same program, API-driven headless commerce allows easier reuse of the back-end code, enabling you to deploy rich commerce experiences faster.~

Take this two-minute assessment — devised by our commerce platform experts — to discover what approach makes sense for you and how to get started.~

First up, what is your role?

Marketing
Service
Technology
Digital commerce
Merchandising
Other

How important is speed of implementation?

What type of capabilities does your org have?

Select all that apply.

Do you or your team have experience managing headless applications?

What is your organization’s culture around building your own systems?

How much operational responsibility do you want for the solution?

Describe your market.

What is the ideal customer behavior on your website?

Select all that apply.

How does cost factor into your decision?

You scored XX out of 27.

See which approach is right for you based on your score. Learn how to:

Reach more customers

Build flexible, seamless commerce

Deliver dynamic digital experiences

Enter your first name
Enter your last name
Enter a valid email address
Enter a valid phone number
Enter your title
Enter your company name
Select the number of employees
Select your country

Try looking into Commerce Cloud.~

Deciding whether to go headless is a decision that shouldn't be taken lightly. At this stage, we recommend learning more about the approach and how it could work for your business.~

Next steps:~

Discover how your customers use your website. There are both quantitative (analytics and tracking tools) and qualitative (customer interviews and surveys) methods to help you gain insight.~

Discuss cross-functionally about whether your team is ready for a headless approach. Think about sheer resources and also take stock of previous experience. The more, the better.~

Determine whether you have the right culture to start a headless effort now. Talk with leadership about whether your organization wants to be at the forefront of technology, or if it would rather use tried and true solutions. Consider what kind of investment can you make to update your architecture. Budgeting conversions upfront can streamline deployments down the road.~

Get started now.~

Check out the Commerce trails on our
free learning platform, Trailhead.~

Commerce Cloud

Try looking into Storefront Reference Architecture (SFRA).~

You're interested in headless, but your team has other priorities that you're working toward. Speed, time-to-market, and excellent merchandising are top of mind for you. You simply need a solution to help you achieve these goals, with the possibility of going headless down the road.~

With Storefront Reference Architecture (SFRA), you can:~

Go live quickly with mobile-first site design templates~

Harness the power of AI to tailor journeys to each customer~

Improve mobile shopping experiences and increase conversion~

Seamlessly integrate into popular third-party solutions such as payments, tax, ratings and reviews, mobile apps, and more~

Commerce Cloud Storefront Reference Architecture (SFRA) combines best practices in site design, merchandising, and technical architecture to provide an out-of-the-box blueprint and developer tools, so you can build sites as unique as your brand.~

Ready to learn more?~

See how to build state-of-the-art shopping experiences
quicker and easier than ever.~

SFRA

Try looking into a hybrid approach.~

A hybrid approach for headless commerce is great for companies that want to reach shoppers wherever they are, across ever-evolving technologies. It helps you balance speed-to-market and flexibility by leveraging multiple systems.~

A hybrid approach is good for companies that are:~

Starting with their storefront and plan to bring commerce to other channels~

Prioritizing time-to-market and building incrementally over time~

Backed by the world's #1 CRM, the Salesforce commerce platform offers an array of AI-powered templates and APIs that make commerce smarter, faster, and more connected. That includes B2B, B2C, and order management — along with marketing and merchandising tools to attract more shoppers, build customer loyalty, and increase conversion.~

Ready to learn more?~

See how Lacoste is getting the most
out of its hybrid architecture.~

Hybrid

Try looking into a headless commerce approach.~

Headless commerce is a separation of the front- and back-end of an ecommerce application. When your company goes headless, it gains the flexibility to orchestrate shopper experiences from touchpoint to touchpoint.~

Your developers can build custom "heads" using the technology of their choice. Or they can use APIs to integrate with third-party tools like Alexa skills, social media, or chatbots.~

The best candidates for headless are:~

Enterprises with sufficient resources~

Companies that already have a strong IT department~

Developers who want autonomy and a full platform of tools, code, and APIs~

Salesforce for Commerce can help you accelerate your headless journey. With tools to integrate and build quickly, IT leaders can jumpstart the development of headless experiences — making your commerce solution smarter, faster, and more connected.~

Ready to learn more?~

Read our blog on how to launch
headless with Commerce Cloud.~

Headless
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